Promote your business with today's most cost effective online advertising services.
Earn more revenue from your website. Many online marketing centers offer
powerful promotion opportunities for your business and website.
As a cost-saving measure, you may have considered using a free online classified service to advertise your business and get noticed.
Free is (usually) great, but you get what you pay for. The problem with free ads and other free online marketing channels is that they
might give the wrong impression of your company. Some free ads come off as cheap and second-rate, words you certainly don't want
attached to your business.
It's nice to save money with guerrilla marketing tactics, but you don't want to sacrifice the image and integrity of your business in the
process. Good guerrilla marketing — such as a rewards-based customer referral program — helps grow your business organically and
project a professional image.
You should also be wary of sites that offer to provide a free link in the interest of increasing your search engine rank. Search engines
caught on to these so-called “link farms” a long time ago and a link there is more likely to hurt your ranking than improve it. In fact, it
may even get you banned from search engines altogether (something called “being in the sandbox”).
Nothing is ever really free. Whatever looks free usually ends up costing you in the long run.
Your 10-Point Quality-Control Checklist
Why is sending an email message like launching the Space Shuttle?
Because you have to perform a thorough checklist to make sure all systems are go before you can hit "send."
Just a few of the blunders that saw daylight because nobody was checking:
Sure, it's every email sender's nightmare to launch a bug-filled campaign where everyone will see your mistakes. But, if you exercise strict quality control all along the production line, you'll reduce your potential exposure and send campaigns with confidence, even the last-minute ones.
The 10-Point Checklist:
1. I am sending to the correct list.
2. I proofread all the text in Notepad before having it coded for my HTML messages.
3. I verified that the offer or other purpose for sending the message is the correct one.
4. I included an unsubscribe link and street address as required by CAN-SPAM. (Or, I included all the elements my country's commercial-email regulations require.)
5. These identifying elements are present and accounted for: dates, company names, email addresses, telephone and fax contact information.
6. I clicked every link and link-connected image to make they all work and checked to make sure each image has an alt tag describing the content.
7. I previewed the message in my preview pane and with images disabled, in different browsers and on different computer platforms.
8. I proofread my text message and included the link to my message on the Web.
9. I had one other person look it over before I hit "send."
10. I tested my body copy and HTML coding with a delivery monitoring tool to make sure it doesn't trigger spam filters.
Okay, you've gone through your checklist. Look it over one time; then, hit "send" with confidence.
And If You Mess Up Anyway?
Nobody's perfect. If you're lucky, you've committed just a small sin and caught it early enough to stop the send before the message goes out to your entire list.
Even the pros can mess up.
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This phenomenon is spreading largely because of inexpensive blogging software that is designed to make it easy for just about anyone to publish an online journal. No technical skills or knowledge about computer coding are required.
Organizing blogs doesn't require much thought or labor because the software automatically sorts things in a chronological sequence, starting with the most recent entry and working backward.
"With blogging, all you really need is an articulate point of view and some dedication to reach a very broad audience."
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